I'll put two short but related selections into the first NOD for Adland: a Global History of Advertising.
We only know that, between them, advertising agencies and their clients have an immense impact on our lives. As personal video recorders and the internet challenge the ability of TV to disseminate advertising effectively, brands are forcing their messages onto every blank space, into every crack in the urban landscape.
In a world over-supplied with brands, they can't afford to stop trying to imprint their names on our minds. Worldwide spend on advertising currently stands at over US$400 billion a year and rising (according to media agency ZenithOptimedia).
